Matt Corey is the Chief Marketing Officer for The PGA TOUR joining the organization in 2019. In this capacity he leverages his passion for sports, marketing, digital and fan experience as he leads global marketing for the TOUR.
Matt CoreyChief Marketing Officer, PGA Tour
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Corey brings 15 years of golf industry experience to The PGA TOUR, having spent time with two omni-channel golf retail organizations in the United States. He also brings a deep understanding of the golf media landscape and the manufacturing side of the industry, along with experience working hand in hand with PGA TOUR athletes and their agents on multiple national campaigns.
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Prior to joining The PGA TOUR, Corey spent six years as the Chief Marketing Officer for PGA TOUR Superstore, the fastest growing golf and tennis retailer in the world. Corey oversaw all marketing and e-commerce operations along with managing the partnership with the TOUR. During his time there, PGA TOUR Superstore grew from 16 stores to more than 40 stores across the United States, and the e-commerce business grew more than 500%.
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Corey has spent the last 25 years in both the marketing and digital/e-commerce worlds. He began his career building Internet business strategies for BellSouth and The Home Depot back in the late 1990s and early 2000s before spending 10 years in Austin, Texas as the Chief Marketing Officer of golf and tennis retailer Golfsmith and for the leading social media curation company Mass Relevance (now Spredfast).
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Corey earned an MBA from Georgia Tech and also holds a Bachelor’s degree in Public Relations from the University of Florida. He resides in Ponte Vedra Beach, Florida with his family and is an avid golfer and tennis player.
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